Is there a key to search engine optimisation?

The fact is there is no one definite answer to this question, but we do know that one thing does help - Fresh content! Google can't get enough of this!
It is no good having tonnes of back links pointing to a page that does not have content or more specifically relevant content.

There are a lot of black hat techniques which some SEO providers resort to for instant results. Whilst this may work for a one time event or seasonal product it will most likely resort in instant banning as soon as the Google finds out.

We recently had a marketing firm who wanted to give us £50 a month for a small British Gas banner and £15 an article for spiel on a new eco product. When we asked why they told us that a few websites were actually ranking above them for their own product using black hat techniques. To solve this the marketing company were willing to pay 1000 websites with a good Google Page Rank to publish relevant content with backlinks on their homepage.

What this goes to show is how much being ranked highly for their own product is worth. They were willing to spend £75,000 to get the number one position back. Whilst they would not be expecting to recruit this directly back in web sales the view would be that being ranked behind a completely irrelevant site could potentially be bad for their image and their new product.

Having run websites and their SEO campaigns for 5 years i would say the most important aspects are:

1. Content - It really is king, keep it fresh, detailed and varied
2. Multiple link strategies - Links of one kind is good, but backlinks, blog posts, forum signatures are far better when combined.
3. Keywords in the domain name really do make a massive difference when combined with relevant content, even .net are better than an irrelevant domains.

Bar Equipment at Wholesale Prices

At Hotel Bar Equipment we have been inundated with orders in particular for our bottle pourers. That includes our free flow bottle pourer available in a number of standard and very neon colours and our stainless steel curved bottle pourers, so much so that we thought we would compare our prices to bricks and morta bar equipment suppliers.
The results we found when comparing these two products against a market leader was that we were cheaper by an average of 17%. That is a huge saving for our customers and would explain why our website traffic is up by 40% during the recession. More and more businesses are trying to cut the costs of items that might not save a fortune but every little bit really does count when times are hard.

5 Most Popular Products

Hotel Bar Equipment has been running successfully for over 2 years and in this time we have increased our product range from 300 to 2500 products.

The most popular products to date include:

• Cocktail prism sticks - Our prism sticks come in black, red and clear making a more stylish alternative to wooden picks.
• Lemon and lime wedger - Our bar wedge takes the safety and hassle issues out of cutting lemon and limes for use in drinks. This simple gadget can safely cut a lemon into 8 slices within a few seconds.
• Wooden cocktail sticks - Sold per 1000 for only £1.95 this is excellent value for money and perfect for finger food.
• Wall mounted bottle opener - Safely and quickly remove caps off bottled drinks. Great for behind the bar!
• Wall mounted bell - Can be used for calling last orders in pubs and bars. Can also be used for sales and marketing companies when a target or sale is reached.

For many other top products please visit our website.

Our company ethos

Hotel Bar Equipment is a trading name of Jaydee Living Ltd. A privately owned limited company which is based in the glorious Cotswolds.
We are proud to be labelled as one of the countries premier suppliers and a "preferred supplier" to many councils, multinational corporations and of course the end consumer. Our ever growing customer base is rapidly expanding and includes customers in Europe and throughout the rest of the world including as far fetched destinations as Qatar and Dubai.
Our huge product range of brand and industry leading bar equipment, catering supplies, glassware and janitorial supplies has been carefully selected for excellent quality and value for the pound. This allows us to offer excellent prices on singular units and an even better price on larger quantities.

What stands Hotel and Bar Equipment out?
We proudly stand head and shoulders above the competition, not only in terms of pre and post sales but also on quality and price, we really do know our stuff! Without exception all of our team has had experience in our products for at least 5 years so rest assured we have a valuable insight into the products we sell and there suitability of use.
We only stock products that we would be happy receiving and using, if you still are in any doubt over our credentials then please get in touch on:
01242 577595
or
sales@hotelbarequipment.co.uk